Pursuing a PhD can be a daunting and overwhelming endeavour. With a plethora of research to conduct, relentless deadlines, and the pressure to produce exceptional work, distractions can quickly derail your focus. Among these distractions, "Shiny Object Syndrome" (SOS) can prove particularly detrimental, drawing you towards exciting but ultimately unproductive pursuits. Recognising the sources of these distractions is crucial for regaining control over your academic journey. By implementing clear, achievable goals, creating a structured routine, and embracing mindfulness practices, you can overcome the allure of shiny distractions and pave the way for personal growth and self-love throughout your PhD journey. Remember, it's not about chasing every new opportunity—it's about nurturing your passions while steadfastly adhering to your goals. Embrace the process, and watch yourself flourish!